HISTORY

For over 34 years, Intrigue Jewelers has proudly been a trusted name in the Auburn community. What began as a small family business has grown into a premier jewelry retailer, offering a diverse selection of fine jewelry, brilliant diamonds, elegant watches, and treasured gifts. We take great pride in serving multiple generations of families, delivering exceptional craftsmanship, personalized service, and expert jewelry repairs.

At Intrigue Jewelers, we are committed to making every customer feel at home, providing a welcoming atmosphere where trust and integrity come first. Our carefully curated collection ranges from timeless classics to modern designs, ensuring that there is something for every taste and occasion.

Our mission remains unchanged: to uphold a tradition of trust, maintain the highest ethical standards, offer expert knowledge, and provide fair pricing and true value. We look forward to being a part of your most special moments for generations to come.

promise

Our Promise at Intrigue Jewelers
At Intrigue Jewelers, our promise is to deliver a shopping experience that exceeds your expectations in every way—whether it’s our selection, service, or overall experience.

We are committed to achieving this by:

Offering personalized attention every time you visit our store.
Helping you celebrate life’s special moments with the perfect piece.
Providing exceptional value through high-quality merchandise, competitive pricing, and a broad selection.
Upholding integrity and surpassing your expectations in every aspect of our business.

We understand that personal style and design matter when choosing jewelry. Our goal is to offer top-tier products and services that ensure your complete satisfaction. With a diverse collection of globally sourced designs, we aim to reflect your unique personality and complement your lifestyle. We’ll work with you to select the perfect piece that honors life’s most significant milestones and moments.

SERVICES

All products come with the service and quality upon which we have built our reputation over the last years. Service after the sale is equally as important as the sale itself. provides reliable quality, trustworthy expertise and a commitment to service like none other. We stand behind your purchase because we believe in the quality of our jewelry and value the longevity of a personal and special relationship with you. There are moments in life that transcends the everyday, and is here to make those moments sparkle!

We offer our customers a wide range of designs to celebrate the important moments of their life. Our personal relations with our customers have grown over the years and we value the trust you have placed upon us. We help you to select the perfect style to suit your lifestyle. For us no question is too insignificant. You will receive our personal service and detail attention to every purchase you will make.

PRODUCTS

We have a fabulous collection of classic to contemporary jewelry designs and unique styles that nurture your emotions and enhance the joy of gift giving and receiving. The inspiration for our jewelry designs comes from you, our customers, as well as the jewelry trade shows that we attend to source the latest and most innovative jewelry products from across the globe. At , you will find a wide selection of fine jewelry, from exquisite Bridals, gorgeous Fashion Rings, beautiful Earrings & Pendants, to attractive Bracelets as well as many Unique and Custom Styles. Our spectacular selection of jewelry is available with a variety of high quality diamonds, emeralds, rubies, sapphires, tanzanite, pearls, aquamarine and other semi-precious gemstones. We have a stunning collection of gold and silver jewelry, as well as many fine watch brands to provide you with a wide range of choice for every occasion.

Always competitively priced, is committed to being your vital link to the world of beautiful jewelry!

QUALITY

Our Quality Guarantee at Intrigue Jewelers

At Intrigue Jewelers, we guarantee full satisfaction and exceptional value for your money. We are passionate about quality, working with the finest manufacturers worldwide who adhere to the highest standards of craftsmanship. Each piece of jewelry undergoes rigorous inspection to ensure it meets our strict quality control standards.

Our commitment to excellence ensures that every detail—from precious metal casting and stone setting to polishing, finishing, and design—meets the highest expectations. Whether it's before or after your purchase, no question is too small, and we are dedicated to providing you with personalized service and meticulous attention to detail.

We personally select each piece of jewelry, diamond, and gemstone in our collection. Because we only offer items that have been handpicked and thoroughly inspected, we can confidently provide unrivaled quality. In our store, you can compare pieces side by side, feel the difference, and truly appreciate the superior craftsmanship that sets us apart.

STAFF

At Intrigue Jewelers, our passion for beautiful jewelry and exceptional service is unmistakable. Our team, from our dedicated buyers who search the globe for the perfect pieces, to our knowledgeable sales staff, is here to guide you through even the most difficult purchasing decisions. Whether you're looking for engagement rings, anniversary bands, or the ideal gift for Christmas or Valentine’s Day, Intrigue Jewelers offers an unparalleled shopping experience.

When you shop with us, you're not just buying jewelry—you’re receiving expert advice from professionals who live and breathe jewelry. Our team undergoes gemological training, stays updated through industry journals, and travels to trade fairs and seminars to ensure we're offering you the very best. We’re here to help you become an informed buyer, selecting pieces that perfectly suit your lifestyle. We guarantee your visit will be both informative and enjoyable.

STORE

We realize that individual taste, styling and design are extremely important to you when you decide to make your jewelry purchase. Our aim is to provide quality services and products with the highest degree of customer satisfaction. Our globally sourced designs help to express your unique personality and suit your lifestyle. We will personally help you to select the exact style & design that will celebrate the important occasions and milestones of your life.

Contact Us / Location

Please Visit at the following location.

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Why Shop With Us

Why Shop With Us- Reasons to Buy from an Independent Jeweler

A Neighbor You Can Trust

Jewelry shopping is built on trust, and at Intrigue Jewelers, we're proud to be an active part of your community. We support local charities and volunteer for causes close to home. Because we rely on word-of-mouth, we go above and beyond for our customers—providing the kind of service and care you won’t find at a large corporate chain. When you have a great experience with us, we hope you’ll share it with your friends and family.

Growing with You

As life changes, so do your jewelry needs. Whether it’s resizing rings, adding links to bracelets and watches, or upgrading a piece to mark your success, we’re here to make sure your jewelry grows with you. Our relationships with customers often span generations, and we’re honored to be part of your most special milestones.

Individual Style

In a world of mass-produced jewelry, we offer something unique. We handpick our collection with individual customers in mind, ensuring that your purchase reflects your personal style. Unlike volume retailers, where the same designs are available in every store, we focus on carefully selected, one-of-a-kind pieces tailored to your taste.

Personalized Service

You’re more than just a customer to us—you’re a friend and neighbor. We take the time to get to know you, remembering your preferences, anniversaries, and the special moments in your life. Whether it’s finding the perfect engagement ring or celebrating the birth of a child, we help you choose meaningful jewelry that reflects the emotion behind each occasion.

Care & Cleaning

We’re committed to ensuring your jewelry remains as beautiful as the day you bought it. That’s why we offer free cleaning and inspections, making sure your stones are secure and your pieces are in pristine condition. When your jewelry looks great, we look great too!

Competitive Pricing

As part of a large buying group, we leverage our collective purchasing power to offer exceptional value on high-quality pieces. We buy directly from sources around the world to provide you with beautiful diamonds and fine jewelry at competitive prices—without the gimmicks of misleading "80% off" sales.

Professional Expertise

When you shop at Intrigue Jewelers, you're working with professionals who are passionate about jewelry. Our team has gemological training, stays informed through industry publications, and attends trade fairs to stay ahead of the latest trends. We’re here to provide expert guidance and help you make an informed decision that fits your lifestyle.

Authorized Dealers

We are authorized dealers of the prestigious brands we carry, especially in watches. This means every piece comes with a valid warranty, and you have access to the latest styles. When you shop with us, you can rest assured that you’re buying authentic, high-quality items.

Attention to Detail

We personally select every piece of jewelry and gemstone in our store, ensuring the highest standards of quality. Unlike mass merchants who rely on spot checks, we inspect every item carefully. When you shop with us, you can compare pieces side by side, see the difference quality makes, and try them on before making your decision.

Custom Jewelry of Your Dreams

If you can’t find exactly what you’re looking for, we’ll help make your dream piece a reality. Whether it’s a special order from one of our trusted suppliers or a custom-designed piece using your choice of gemstones, we’ll work with you to create something truly unique. You can even redesign an old piece of jewelry, giving it new life.
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